April 18, 2012

"You look mahhhvellous!! (Billy Crystal)quote: "It's better to look good than to feel good."

While plastic surgery is considered a luxury in America, in Brazil it's considered a right.

By Melvin J. Howard

A recent Associated Press report in the Daily News revealed that thousands of the country's poor have undergone plastic surgery procedures such as Botox injections, laser hair removal, chemical peels and laser treatments free of charge.According to the AP, more than 220 clinics throughout the country offer free or discounted plastic surgery to those who wouldn't otherwise be able to afford it. The reason - these procedures help boost self-esteem and enable patients to feel more confident about themselves.

The patient's self esteem."

Dr. Ivo Pitanguy, the “philosopher of plastic surgery” in Brazil founded the first surgical center to treat the poor, mainly focusing on burn victims and those with deformities, but also offered discounted cosmetic surgery. Now, the growing numbers of hospitals and clinics that offer these services have long lines and waiting lists.  And while the cosmetic procedures are beneficial to those undergoing them, it can also be argued that there's a benefit for the providers as well, as they allow young doctors to gain experience. Brazil, a common destination for medical tourists seeking discounted plastic surgery procedures, is the world's top plastic surgery provider, with the United States coming in second place. According to the American Society for Aesthetic Plastic Surgery (ASAPS), more than 9.1 million plastic surgery procedures were performed in the US in 2011. The most common cosmetic surgeries included liposuction, breast augmentation, tummy tucks, cosmetic eyelid surgery and breast lifts. The most common nonsurgical procedures included botulinum toxin type A injections, hyaluronic acid injections, laser hair removal, microdermabrasion and laser treatments.

Economic depression in the United States imposes an excessive threat to people who fail to apply for health insurance to cover possible medical procedures in the future. As the price of medical care and plastic surgery cost continue to rise along with the fall of economy, patients would mostly consider acquiring major procedures and affordable plastic surgery abroad. Since major countries like the United States, Canada and Europe become more obsessed with beauty treatments like breast augmentation, liposuction and tummy tuck, the need for affordable plastic surgery turned out to be a multi-million dollar industry for countries in the medical tourism campaign.

Plastic surgery in Brazil is an ideal destination for tourists who want to combine a holiday vacation with an affordable plastic surgery. The trend become popular even before medical tourism was recognized as a viable solution for overpriced plastic surgery cost. Now that recession is setting in, plastic surgery in Brazil has again allured thousands medical tourist to acquire its world class health care. Affordable plastic surgery in Brazil offers enormous savings in terms of plastic surgery cost and also allows patients to undergo major surgeries without the desperate wait unlike in highly developed countries.

Though plastic surgery cost is not the only factor to consider when choosing a destination country, yet most patients take the risk of going abroad simply because they just can't afford medication at home. The fall of country's currency made plastic surgery in Brazil very accessible and cost effective compared to the same procedure in the United States, Canada and Europe. Long waiting time is also eliminated if you choose to undergo medication abroad and you will also avail inclusive tourist activities offered by most medical tourism agency if visit Brazil. Brazil's dominant allure to tourists have made the country a global attraction both in the fields of holiday vacations and affordable plastic surgery. Out-running its neighboring competitors by developing numerous endeavours to support its tourism pull. Plastic surgery in Brazil and its breath taking tourists attraction are two of Brazil's finest economic powers.Plastic surgery in Brazil is affordable and excellent, you can tell the quality of its medical care services by the number of hospitals fully accredited by the JCI. Many of the hospitals in Brazil are widely known to be the best in Latin America. Plastic surgeons, dentists and physicians that perform affordable plastic surgery have undergone similar training to that in the United States. Each of them have professional credentials and certifications, any patient can check and have a look through the Brazilian Ministry of Health. 

Plastic surgery cost is often 40-50% lesser than its counterparts in the United States. The Brazilian plastic surgery is ranked second in the world. But Penha isn't a socialite, nor did she fork out the $450 that a single radio-frequency session typically runs in Rio de Janeiro. The struggling housewife got the treatment free of charge at a clinic that provides the poor access to the kinds of pricey cosmetic treatments that have become almost de rigueur among Brazil's moneyed elite. Free Botox and laser hair removal, free chemical peels and anti-cellulite treatments may at first seem shockingly frivolous in a country like Brazil — which, despite phenomenal economic growth in recent years that has lifted millions out of extreme poverty, still battles with diseases like tuberculosis and dengue.

But the philosophy behind the more than 220 clinics across Brazil that treat people like Penha and thousands of maids, receptionists, waitresses and others is simple: Beauty is a right, and the poor deserve to be ravishing, too. 'What's a wrinkle? Something minor, right? Something with precious little importance,' Rosas said. 'But when we treat the wrinkle, that unimportant little thing, we're actually treating something very important: The patient's self esteem.'

The notion that beauty treatments can act in much the same way as psychoanalysis, helping free patients from crippling neuroses, was pioneered over the past decades by celebrated Brazilian plastic surgeon Ivo Pitanguy. Nicknamed the 'philosopher of plastic surgery' for his intellectual and psychoanalytical take on the vocation, 85-year-old Pitanguy is largely responsible for Brazil's reputation as a world leader in the field and a top destination for cosmetic surgery tourism.

His skill with the scalpel catapulted him to international fame — the surgeon is arguably Brazil's second most famous person after soccer legend Pele. It's made him the go-to man for A-list celebrities, international statesmen and royalty seeking a quick fix to their aesthetic woes. More than half a century ago, he founded a surgical wing to help treat the poor. While the wing at the Santa Casa de Misericordia hospital in Rio focuses on reconstructive operations for burn victims and people with serious deformations, it also provides discounted cosmetic procedures.Other hospitals have since followed suit. Now, at least two dozen mostly public hospitals in Rio alone offer discounted or sometimes free cosmetic surgeries to low income people, according to a website aimed at informing potential patients.